"Example is not the main thing in influencing others, it is the only thing." Schweitzer
http://residency.kp.org/ncal/current_residents/courses_and_workshops/leadership_primer/module06.html
Academic persona, persona creation, the nature of academic life, change in the movement of idea and knowlege, knowledge formation,
The academic peprsona, like other persona (identity), also has to connect authentically to one's professional work - it is not hype or spin, but more an elaboration of what one is conceptuaising or thingking about, what one is developing, and also what one has achieved.
http://deakin.academia.edu/KimBarbour/Papers/438495/Persona_and_the_Academy_making_decisions_distinctions_and_profiles_in_the_era_of_presentational_media
On mentoring
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1296318/pdf/jrsocmed00039-0053.pdf
Leadershing is about coping with change.
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